:root {
  --bg: #F2EDE4;
  --bg-alt: #ECE5D8;
  --ink: #0E0E0E;
  --ink-soft: #3A3A3A;
  --ink-mute: #7A7468;
  --line: rgba(14, 14, 14, 0.12);
  --red: #D4321C;
  --red-dark: #B12812;
  --cream: #FAF6EE;

  --font-display: "Anton", "Impact", "Helvetica Neue", sans-serif;
  --font-body: "Inter", -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, sans-serif;

  --radius: 2px;
  --container: 1240px;
  --pad: clamp(20px, 4vw, 48px);
  --section-y: clamp(64px, 10vw, 140px);
}

*, *::before, *::after { box-sizing: border-box; }

html, body {
  margin: 0;
  padding: 0;
  background: var(--bg);
  color: var(--ink);
  font-family: var(--font-body);
  font-size: 17px;
  line-height: 1.55;
  -webkit-font-smoothing: antialiased;
  -moz-osx-font-smoothing: grayscale;
}

body { overflow-x: hidden; }

a { color: inherit; text-decoration: none; }
button { font-family: inherit; cursor: pointer; }
img, picture { max-width: 100%; display: block; }

::selection { background: var(--red); color: var(--cream); }

/* Focus ring — visible only for keyboard users */
:focus { outline: none; }
:focus-visible {
  outline: 3px solid var(--red);
  outline-offset: 3px;
  border-radius: 2px;
}

.skip-link {
  position: absolute;
  left: 12px;
  top: -100px;
  z-index: 100;
  background: var(--ink);
  color: var(--cream);
  padding: 10px 14px;
  font-weight: 600;
  letter-spacing: 0.04em;
  border-radius: 2px;
  transition: top 0.2s;
}
.skip-link:focus { top: 12px; }

/* NAV */
.nav {
  position: sticky;
  top: 0;
  z-index: 50;
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 24px;
  padding: 14px var(--pad);
  background: rgba(242, 237, 228, 0.86);
  border-bottom: 1px solid var(--line);
}
@supports (backdrop-filter: blur(10px)) or (-webkit-backdrop-filter: blur(10px)) {
  .nav {
    background: rgba(242, 237, 228, 0.7);
    -webkit-backdrop-filter: blur(10px);
    backdrop-filter: blur(10px);
  }
}
.nav__brand {
  font-family: var(--font-display);
  font-size: 20px;
  letter-spacing: 0.04em;
  text-transform: uppercase;
}
.nav__brand-dot { color: var(--red); }
.nav__links {
  display: flex;
  gap: 28px;
  font-size: 14px;
  font-weight: 500;
  letter-spacing: 0.02em;
}
.nav__links a { opacity: 0.78; transition: opacity 0.2s, color 0.2s; }
.nav__links a:hover { opacity: 1; color: var(--red); }

@media (max-width: 720px) {
  .nav__links { display: none; }
}

/* BUTTONS */
.btn {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  padding: 14px 22px;
  font-size: 15px;
  font-weight: 600;
  letter-spacing: 0.02em;
  border: 1.5px solid var(--ink);
  border-radius: var(--radius);
  transition: transform 0.15s ease, background 0.2s, color 0.2s, box-shadow 0.2s;
  white-space: nowrap;
}
.btn:hover { transform: translate(-2px, -2px); box-shadow: 4px 4px 0 var(--ink); }
.btn:active { transform: translate(0, 0); box-shadow: 0 0 0 var(--ink); }
.btn--primary {
  background: var(--red);
  color: var(--cream);
  border-color: var(--red);
}
.btn--primary:hover { box-shadow: 4px 4px 0 var(--ink); background: var(--red-dark); border-color: var(--red-dark); }
.btn--ghost {
  background: transparent;
  color: var(--ink);
}
.btn--ghost:hover { background: var(--ink); color: var(--cream); }
.btn--sm { padding: 10px 16px; font-size: 13px; }
.btn--lg { padding: 18px 32px; font-size: 16px; }

/* HERO */
.hero {
  position: relative;
  padding: clamp(48px, 9vw, 120px) var(--pad) clamp(40px, 8vw, 100px);
  overflow: hidden;
  border-bottom: 1px solid var(--line);
}
.hero__inner {
  max-width: var(--container);
  margin: 0 auto;
  position: relative;
  z-index: 2;
  display: grid;
  grid-template-columns: minmax(0, 1fr) minmax(0, 1fr);
  gap: clamp(32px, 5vw, 64px);
  align-items: center;
}
.hero__text { min-width: 0; }
.hero__eyebrow {
  font-size: 12px;
  font-weight: 600;
  letter-spacing: 0.18em;
  color: var(--ink-mute);
  text-transform: uppercase;
  margin: 0 0 24px;
}
.hero__title {
  font-family: var(--font-display);
  font-size: clamp(56px, 8.4vw, 140px);
  line-height: 0.88;
  letter-spacing: -0.01em;
  text-transform: uppercase;
  margin: 0 0 32px;
  font-weight: 400;
}
.hero__title-accent { color: var(--red); display: inline-block; }
.hero__lede {
  max-width: 540px;
  font-size: clamp(17px, 1.4vw, 20px);
  line-height: 1.5;
  color: var(--ink-soft);
  margin: 0 0 36px;
}
.hero__ctas {
  display: flex;
  flex-wrap: wrap;
  gap: 14px;
  margin-bottom: 48px;
}
.hero__strip {
  display: flex;
  flex-wrap: wrap;
  gap: 10px;
  align-items: center;
  font-size: 13px;
  font-weight: 500;
  letter-spacing: 0.03em;
  color: var(--ink-mute);
  text-transform: uppercase;
}
.hero__strip .sep { opacity: 0.4; }

.hero__media {
  position: relative;
  width: 100%;
  max-width: 560px;
  justify-self: end;
  align-self: center;
}
.hero__photo {
  width: 100%;
  height: auto;
  aspect-ratio: 1120 / 1255;
  object-fit: cover;
  border: 1.5px solid var(--ink);
  background: var(--ink);
  display: block;
  box-shadow: 8px 8px 0 var(--ink);
}

.hero__sticker {
  position: absolute;
  top: -24px;
  right: -24px;
  z-index: 2;
  transform: rotate(8deg);
  pointer-events: none;
}
.sticker {
  background: var(--red);
  color: var(--cream);
  padding: 18px 24px;
  font-family: var(--font-display);
  text-align: center;
  letter-spacing: 0.04em;
  text-transform: uppercase;
  box-shadow: 8px 8px 0 var(--ink);
  border: 2px solid var(--ink);
}
.sticker__line { font-size: 19px; line-height: 1; }
.sticker__line--big { font-size: 48px; line-height: 1; margin: 6px 0; }

/* Tablet — stack vertically */
@media (max-width: 980px) {
  .hero__inner {
    grid-template-columns: minmax(0, 1fr);
    gap: 48px;
  }
  .hero__media {
    max-width: 440px;
    justify-self: center;
  }
  .hero__sticker { top: -16px; right: -16px; }
  .hero__photo { box-shadow: 6px 6px 0 var(--ink); }
}

/* Mobile */
@media (max-width: 600px) {
  .hero { padding-top: 40px; }
  .hero__media { max-width: 340px; }
  .hero__sticker { transform: rotate(-4deg) scale(0.9); top: -16px; right: -16px; }
  .sticker { padding: 14px 18px; }
  .sticker__line { font-size: 15px; }
  .sticker__line--big { font-size: 36px; }
}

/* SECTION SHELL */
.section {
  padding: var(--section-y) var(--pad);
  max-width: var(--container);
  margin: 0 auto;
  border-bottom: 1px solid var(--line);
}
.section__head { max-width: 780px; margin: 0 0 56px; }
.section__kicker {
  font-size: 12px;
  font-weight: 600;
  letter-spacing: 0.2em;
  color: var(--red);
  text-transform: uppercase;
  margin: 0 0 14px;
}
.section__title {
  font-family: var(--font-display);
  font-size: clamp(40px, 6vw, 84px);
  line-height: 0.95;
  letter-spacing: -0.01em;
  text-transform: uppercase;
  margin: 0 0 16px;
  font-weight: 400;
}
.section__sub {
  font-size: clamp(16px, 1.3vw, 19px);
  color: var(--ink-soft);
  margin: 0;
  max-width: 620px;
}

/* CLIPS */
.clips {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 24px;
}
.clip { display: flex; flex-direction: column; gap: 10px; }
.clip__video {
  position: relative;
  aspect-ratio: 9 / 16;
  background: var(--ink);
  overflow: hidden;
  border: 1.5px solid var(--ink);
  transition: transform 0.2s, box-shadow 0.2s;
}
.clip:hover .clip__video { transform: translate(-3px, -3px); box-shadow: 6px 6px 0 var(--ink); }
.clip__video iframe {
  position: absolute;
  inset: 0;
  width: 100%;
  height: 100%;
  border: 0;
}
.clip__label {
  font-size: 12px;
  font-weight: 600;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--ink-mute);
  margin: 0;
}

@media (max-width: 860px) {
  .clips { grid-template-columns: 1fr; max-width: 380px; margin: 0 auto; }
}

/* MARQUEE */
.marquee {
  background: var(--ink);
  color: var(--cream);
  padding: 20px 0;
  overflow: hidden;
  border-top: 1px solid var(--ink);
  border-bottom: 1px solid var(--ink);
}
.marquee__track {
  display: inline-flex;
  gap: 28px;
  white-space: nowrap;
  font-family: var(--font-display);
  font-size: 32px;
  letter-spacing: 0.04em;
  text-transform: uppercase;
  animation: marquee 32s linear infinite;
  padding-left: 28px;
  will-change: transform;
}
.marquee:hover .marquee__track { animation-play-state: paused; }
.marquee__track .dot { color: var(--red); }
@keyframes marquee {
  from { transform: translateX(0); }
  to { transform: translateX(-50%); }
}

/* SERVICES */
.services {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 20px;
}
.service {
  background: var(--cream);
  border: 1.5px solid var(--ink);
  padding: 32px;
  display: flex;
  flex-direction: column;
  gap: 14px;
  transition: transform 0.2s, box-shadow 0.2s;
}
.service:hover { transform: translate(-3px, -3px); box-shadow: 6px 6px 0 var(--ink); }
.service--hero {
  grid-column: 1 / -1;
  background: var(--ink);
  color: var(--cream);
  border-color: var(--ink);
  padding: clamp(32px, 5vw, 56px);
}
.service--hero .service__name { color: var(--cream); }
.service--hero .service__meta { color: rgba(250, 246, 238, 0.75); }
.service--hero .service__desc { color: rgba(250, 246, 238, 0.88); }
.service--hero .btn--primary { border-color: var(--red); }
.service__tag {
  display: inline-block;
  align-self: flex-start;
  background: var(--red);
  color: var(--cream);
  font-size: 11px;
  font-weight: 700;
  letter-spacing: 0.15em;
  text-transform: uppercase;
  padding: 6px 10px;
}
.service__name {
  font-family: var(--font-display);
  font-size: clamp(30px, 3vw, 44px);
  line-height: 1;
  letter-spacing: 0.01em;
  text-transform: uppercase;
  margin: 0;
  font-weight: 400;
}
.service__meta {
  display: flex;
  flex-wrap: wrap;
  gap: 8px;
  font-size: 13px;
  letter-spacing: 0.03em;
  color: var(--ink-mute);
  text-transform: uppercase;
  margin: 0;
}
.service__meta .sep { opacity: 0.4; }
.service__desc { margin: 0; color: var(--ink-soft); }
.service--hero .service__desc { max-width: 620px; font-size: 18px; line-height: 1.5; }
.service__outcomes {
  list-style: none;
  padding: 0;
  margin: 4px 0 8px;
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 8px 24px;
  font-size: 14px;
}
.service__outcomes li::before {
  content: "→ ";
  color: var(--red);
  font-weight: 700;
}
.service .btn { align-self: flex-start; margin-top: 8px; }

@media (max-width: 720px) {
  .services { grid-template-columns: 1fr; }
  .service__outcomes { grid-template-columns: 1fr; }
}

/* PROOF */
.proof {
  background: var(--bg-alt);
  padding: 40px var(--pad);
  border-bottom: 1px solid var(--line);
}
.proof__inner {
  max-width: var(--container);
  margin: 0 auto;
  display: flex;
  align-items: center;
  gap: 32px;
  flex-wrap: wrap;
}
.proof__kicker {
  font-size: 12px;
  font-weight: 600;
  letter-spacing: 0.2em;
  text-transform: uppercase;
  color: var(--ink-mute);
  margin: 0;
}
.proof__logos {
  display: flex;
  flex-wrap: wrap;
  gap: 36px;
  font-family: var(--font-display);
  font-size: clamp(20px, 2.4vw, 30px);
  letter-spacing: 0.04em;
  text-transform: uppercase;
  color: var(--ink);
}

/* PRESS */
.press {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 20px;
}
.press__item {
  display: block;
  transition: transform 0.2s;
}
.press__item:hover { transform: translate(-2px, -2px); }
.press__thumb {
  display: block;
  aspect-ratio: 16 / 9;
  background-color: var(--ink);
  background-size: cover;
  background-position: center;
  border: 1.5px solid var(--ink);
  position: relative;
}
.press__thumb::after {
  content: "▶";
  position: absolute;
  inset: 0;
  display: flex;
  align-items: center;
  justify-content: center;
  color: var(--cream);
  font-size: 28px;
  background: rgba(14, 14, 14, 0.25);
  opacity: 0;
  transition: opacity 0.2s;
}
.press__item:hover .press__thumb::after,
.press__item:focus-visible .press__thumb::after { opacity: 1; }

@media (max-width: 860px) {
  .press { grid-template-columns: 1fr; }
}

/* ABOUT */
.about__grid {
  display: grid;
  grid-template-columns: 5fr 7fr;
  gap: 48px;
  align-items: start;
}
.about__grid--single {
  grid-template-columns: 1fr;
  max-width: 880px;
}
.about__copy p {
  font-size: 17px;
  line-height: 1.6;
  color: var(--ink-soft);
  margin: 0 0 16px;
}
.about__links {
  margin-top: 20px;
  display: flex;
  gap: 14px;
  align-items: center;
  font-weight: 600;
  letter-spacing: 0.02em;
}
.about__links a { border-bottom: 2px solid var(--red); padding-bottom: 2px; }
.about__links a:hover { color: var(--red); }
.about__links .sep { color: var(--ink-mute); opacity: 0.5; }

@media (max-width: 860px) {
  .about__grid { grid-template-columns: 1fr; gap: 32px; }
}

/* BOOK */
.book {
  background: var(--ink);
  color: var(--cream);
  padding: var(--section-y) var(--pad);
  border-bottom: 1px solid var(--ink);
}
.book__inner { max-width: var(--container); margin: 0 auto; }
.book .section__kicker { color: var(--red); }
.book__title {
  font-family: var(--font-display);
  font-size: clamp(44px, 7vw, 96px);
  line-height: 0.95;
  letter-spacing: -0.01em;
  text-transform: uppercase;
  margin: 14px 0 20px;
  font-weight: 400;
  max-width: 16ch;
}
.book__sub {
  font-size: clamp(17px, 1.4vw, 20px);
  max-width: 560px;
  color: rgba(250, 246, 238, 0.75);
  margin: 0 0 36px;
}
.book__ctas { display: flex; flex-wrap: wrap; gap: 14px; margin-bottom: 16px; }
.book .btn--ghost { color: var(--cream); border-color: var(--cream); }
.book .btn--ghost:hover { background: var(--cream); color: var(--ink); }
.book__note { font-size: 13px; color: rgba(250, 246, 238, 0.55); letter-spacing: 0.02em; margin: 0; }

/* CORPORATE FORM */
.form {
  display: grid;
  gap: 16px;
  max-width: 760px;
}
.form__row {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 16px;
}
.form label { display: grid; gap: 6px; font-size: 13px; font-weight: 600; letter-spacing: 0.04em; text-transform: uppercase; color: var(--ink-mute); }
.form input,
.form textarea {
  font-family: inherit;
  font-size: 16px;
  padding: 14px 16px;
  border: 1.5px solid var(--ink);
  background: var(--cream);
  color: var(--ink);
  border-radius: var(--radius);
  width: 100%;
}
.form input:focus,
.form textarea:focus {
  outline: none;
  box-shadow: 3px 3px 0 var(--red);
  transform: translate(-1px, -1px);
}
.form input:focus-visible,
.form textarea:focus-visible {
  outline: none;
}
.form textarea { resize: vertical; min-height: 120px; }
.form button { justify-self: flex-start; }
.form__note { font-size: 12px; color: var(--ink-mute); margin: 4px 0 0; letter-spacing: 0.02em; }
.form__note a { border-bottom: 1px solid var(--red); }
.form__note a:hover { color: var(--red); }

@media (max-width: 640px) {
  .form__row { grid-template-columns: 1fr; }
}

/* FOOTER */
.footer {
  background: var(--ink);
  color: var(--cream);
  padding: 48px var(--pad);
}
.footer__inner {
  max-width: var(--container);
  margin: 0 auto;
  display: grid;
  grid-template-columns: 1fr auto 1fr;
  align-items: center;
  gap: 24px;
}
.footer__brand {
  font-family: var(--font-display);
  font-size: 22px;
  letter-spacing: 0.04em;
  text-transform: uppercase;
  margin: 0;
}
.footer__brand span { color: var(--red); }
.footer__links { display: flex; gap: 24px; font-size: 14px; font-weight: 500; }
.footer__links a { opacity: 0.8; transition: opacity 0.2s, color 0.2s; }
.footer__links a:hover { color: var(--red); opacity: 1; }
.footer__fine {
  font-size: 12px;
  letter-spacing: 0.04em;
  text-transform: uppercase;
  opacity: 0.5;
  text-align: right;
  margin: 0;
}
@media (max-width: 720px) {
  .footer__inner { grid-template-columns: 1fr; text-align: center; }
  .footer__fine { text-align: center; }
  .footer__links { justify-content: center; }
}

/* Reduced motion — respect user preference */
@media (prefers-reduced-motion: reduce) {
  *, *::before, *::after {
    animation-duration: 0.01ms !important;
    animation-iteration-count: 1 !important;
    transition-duration: 0.01ms !important;
    scroll-behavior: auto !important;
  }
  .marquee__track { animation: none; }
}